HONEST!: A True Story of a Ridiculous Attempt To Make Advertising More Truth...
Product details
| Management number | 42144140 | Release Date | 2026/01/22 | List Price | US$15.24 | Model Number | 42144140 | ||
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HONEST!: A TRUE STORY OF A RIDICULOUS ATTEMPT TO MAKE ADVERTISING MORE TRUTHFUL
(hardcover)
by Nick Cohen
Set against a backdrop of 1990's New York City, HONEST! tells an entertaining story of Nick Cohen's upstart advertising agency Mad Dogs Radical Honesty. This is the funny and audacious story of the notorious and award winning creative shop Mad Dogs & Englishmen and their attempt to make advertising more truthful. Founded in the pre social media era, where word of mouth was the true social currency, word soon spread that the Mad Dogs crew were helping pioneer a new approach to advertising, that was low budget, outrageously honest, affectionately irreverent and devoted to winning their clients new fan bases based on trust.
b096110
| Category | Books > Nonfiction Books > Business & Finance Books |
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| Size | N/A |
| Brand | None |
| Condition | New |
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